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The Think Story

A trained behaviourist, Kristy leads the way in this new customer-centric insight economy, helping businesses move strategic documents out of the boardroom, to be shaped by the customer resulting in tangible, actionable outcomes.

Research is a big investment. How do you get it right?

Let’s discuss the THINK story with Kristy to understand our 10 years of success.

 

Get to know what the buzz word “customer-centricity” really is

People didn’t know what customer centricity was back in 2008, it was a hard sell. Even now, can you tell me what customer centricity means to you and how you use it to drive day to day operations? I’ll explain… It’s simple. The customer defines you, creates your problems and provides the solution. Please stop making it up! If you’re defining your business strategy with an executive team and not your customer, you are getting it wrong. Start with the customer and end with the customer.

 

Connect the (strategic) dots; connect the people

The first thing I ask a client when kicking off a project: “Can I see the business strategy?” I am often greeted with “not sure if we have one”. On receipt, I then ask all facets of the business (from exec, marketing, operations) to explain how they demonstrate the brand pillars day to day. If all people in different divisions of the business can’t articulate what the strategic pillars mean to them, it’s not worth the paper it’s written on.

 

No longer the ugly cousin, research is the “new black”

I love walking into the room and hitting the business with “aha” It’s been a big part of our success. I remember a key client in my early days saying, “if you show me another friggen chart I’m going to fall asleep!”. Weave the story, hit with impact and tell clients what to do with research. Outline the 5 game changers and collaborate with your client on its feasibility, rather than piling on chart after chart.

 

Be authentic, but you need to adapt with your clients and the market

The same old black box ripped off proposal and lack of intimacy had seen the rise of THINK. We build from the ground up every time and work with our clientst to use the research in a tangible way.

 

In a crazy numbers world, it’s easy to forget we are dealing with people

Put your customer at the centre of every decision you make. It’s actually fool-proof, but often forgotten when dealing with data.

 

What do we actually do? I can’t tell you.

Reflecting on our 10 years in business, I struggle with cramming what we do at THINK into a flashy and succinct elevator pitch. My conclusion is, we don’t have one because we never do the same thing twice. We work in a constantly changing environment based on the varying needs of our clients, using science to harness the voice of the customer and deliver actionable commercial outcomes.  THINK’s measure of success comes from the fact that we still work with the very first client we started with 10 years ago.

Our Approach

We provide a unique approach to the way we do business, by collaborating with our clients and integrating the results back into the business. We do this by taking a creative and consultative approach, working with your numerous internal and external stakeholders on your behalf to strategize the findings for brand, marketing and communications.

PRESENTING THOSE ‘KEY INSIGHTS’

THINK will do the hard work for you by delivering insights that make impact to your business, not just charts and results.

DRIVING STRATEGY WITH A COMMERCIAL AND BOTTOM LINE FOCUS

THINK provide strategic insights because we understand the importance of ROI. THINK’s strategy divisions implement the research with clear goals on what to action, benchmarking and monitor these organisational changes.

OFFERING ENGAGING AND INTERACTIVE REPORTING

We don’t just handover a PowerPoint report THINK’s format is interactive and engaging goes beyond just another presentation.

THINK TELLS THE FULL STORY

THINK understands the power of combining both qualitative and quantitative methodologies in our research design, providing the seamless integration of the two techniques in design and reporting.

SUPPLYING INFORMATION IN REAL TIME

THINK understands the need for results quickly and offer a range of platforms to ensure the findings are current and applicable.

PROVIDING CUSTOMISED SOLUTIONS

THINK build the approach to fit with your unique business needs and objectives – not a one size fits all approach.

Meet The Thinkers

THINK’s team are highly experienced in what they do, leading the way to bring market research in line with the digital age. Outstanding results are achieved through close collaboration and consultation between the client and the THINK team.

Our research specialists come from a diverse range of backgrounds including Behavioural Scientist, Psychologists, Business Analysts, Engineering & Food Researchers, and Communication experts. Please meet the senior team below.

KRISTY IHLE

Managing Director

Leah McConville

Account Manager

TATIANA DAVILA

Market Research Consultant

Let’s think together.

Our Facilities

THINK’s facilities and qualitative approaches are anything but clinical, with the newly refurbished space designed to foster creativity.

THINK utilises engaging techniques that inspire and create ideas not just conversation.

FOR THE PARTICIPANTS

Qualitative research is as much of an art as it is science. At THINK, we are determined to build the ideal environment to uncover customer insights, and our modern facilities were designed with the participants at heart.

We believe the level of comfort and ease directly correlates with the insights that are generated during discussions. The layout of our facilities creates a collaborative and creative environment for our participants, with non-intrusive HD cameras set up around the room to assist observers.

Our modern facilities can accommodate face-to-face interviews, further fleshing out qualitative insights to suit your needs. The comfort of our interviewees will be our utmost priority, we want discussions and feedback to be as honest and as insightful as possible.

FOR THE OBSERVERS

Our spacious observation room can accommodate up to 15 people. The viewing environment is designed to allow focus room observers to relax, be comfortable and enjoy the special occasion. We strive to accommodate all our clients viewing needs: comfortable furniture, high-quality audio system, high definition TV and of course, gourmet catering! Furthermore, you will have an option to have commissioned face-to-face interviews recorded on video or audio to further assist with business problems in the future.

WEBSITE USABILITY

Our modern facilities accommodate for in-house digital usability testing, allowing you to watch consumers navigate through your website. In-house digital testing will allow you to gather quantitative data that will be supplemented with qualitative data.

Career Opportunities

We are looking for people who are passionate about data, presenting insights and ready to launch their career. These roles are for those who sees research as a creative process and can spot interesting trends that may make a big impact for our clients’ objectives.

Graduate Position: Market Research Consultant
Intern Position: Market Research Consultant
Internship Position: Recruitment and Research Coordinator
Join a Focus Group

Let’s think together.