Ben 10 is an animated media franchise revolving around a boy, Ben, who obtains a device which allows him to transform into ten different alien creations.

Ben 10 is owned by Warner Media, a leading entertainment conglomerate home to a variety of kid’s favourite cartoons and games including Cartoon Network, DC Universe, Boomerang, the Powerpuff girls, and many more.


TH?NK were commissioned by the team behind Ben 10 to identify the most relevant and appealing elements of the show. We mapped the end-to-end media journey of kids aged 3-9 years old. We also conducted a series of focus groups with kids and parents to co-create ideas around which features of the characters and content were most appealing to the Australian market. These insights helped inform franchise objectives and how to tailor content and marketing strategies to address the market needs.


Journey mapping kid’s media and purchase journeys; In-depth interviews with kids and parents; Focus group deep dive with parents and kids (aged 3-9) Stakeholder workshop; Kid’s influence; Agile insight reporting; Tactical plan; Strategic insights and recommendations; Marketing, PR and product opportunities; Customer-led brand positioning.