“The biggest AHA-moment is to have the courage to really listen to what your research is telling you. If you don’t listen to the key insights from the data and the research, and you don’t have the courage to follow through on that in line with your aspirations as a business, you risk failure. THINK helped us to confirm that research & insights are critical and you have to let that be your guiding light throughout.”

DAN WOODSEXECUTIVE GENERAL MANAGER, BOLTON CLARKE
IMPACT

Bolton Clarke is one of Australia’s largest aged care service providers across at-home support, retirement living and aged care facilities.

OVERVIEW

TH?NK segmented the aged care market across at home support, retirement living and aged care and identified a set of personas with distinct user needs and product and service utilisation. Each segments aged care journey was mapped to identified the pain points and gaps where Bolton Clarke could influence.

METHODOLOGY

Data validation & gap analysis, segmentation, customer journey mapping, collaboration, Go-to-Market Strategy, Communications plan.

FOR THOSE THAT LIKE THE DETAILS

Visit the Bolton Clarke website.