“THINK allowed us to understand current and potential buyers in the Australian apartment market. Their intel helped us shape the design and feel of our development, in particular, our amenities and allowed us to strategically target a cross-section of local and international buyers - informing what sustainable luxury living means to them. Also, they aligned the synonymous luxury brand “Ritz Carlton” with our development, their approach is a culmination of customer-centric design, research-based strategy, and great collaboration. Our relationship with THINK is longstanding because our ethos is very much aligned to theirs... not only do they understand our customer, they understand our vision as a business.”LAUREN SHELDONNATIONAL MARKETING MANAGER, FAR EAST CONSORTIUM
Profiling the existing and new residents across the FEC portfolio, allowed them to determine a purchase motive and the key decision making factors when purchasing an apartment for the first time or the desire to obtain additional assets. The broad nature of the approach ensured we understood every element from location, floorplan, car parking, sustainability, and retail amenity.
Innovating through one on one discovery sessions, empathy mapping, targeting specific user groups, engaging B2C & B2B stakeholders, strategic insights, marketing recommendations