“THINK allowed us to understand our positioning in the development market, identifying our potential purchasers' drivers and barriers and what brand means to customers purchasing off the plan.
The insights have helped shape our communication strategy with providing the message and tone to be delivered at each touchpoint of the journey”

IMPACT

Cbus Property is a unique property investor and developer responsible for the performance and management of all aspects of the Cbus direct Property investment business.

There portfolio includes major investments and developments in the commercial, retail and residential sectors and currently exceeds $5.0 billion, with a further $5.0 billion of development work underway.

OVERVIEW

THINK identified core Off the Plan market segments for Cbus Property, mapping the journey to understand pain points and co-create solutions to alleviate each of these pain points. This allowed us to understand the biggest areas of opportunity including the impact of brand in the decision-making process.

The Go-to-Market strategy provided the right message and tone to be delivered at the right time with the key motivating factors to drive Off the Plan purchase.

METHODOLOGY

Journey Mapping, In-Depth Interviews, Segmentation, Customer Profiling, Market Size, Focus Groups, Go-to-Market

FOR THOSE WHO LIKE THE DETAILS

https://www.cbusproperty.com.au/