IMPACT

Since the Schweppes brand arrived in Australia in 1877 it had become a much loved household name, synonymous with style and unsurpassed refreshment. Today, Schweppes continues to innovate with more than 40 high-quality products.

OVERVIEW

THINK was engaged with an extraordinary opportunity to conduct a full sensory review of a new product range being brought to the Australian market by one of our countries most recognised brands.

Undertaking the onsite sensory testing provided Schweppes with the insight to successful launch a complete new range of product in a heavily dominated market

METHODOLOGY

Understanding the NARTD consumer, controlled sensory location testing, insights and reporting, recommendations.

FOR THOSE THAT LIKE THE DETAILS

Visit the Schweppes website.