“THINK's go-to-market insights around renewable energy enabled us to make significant impact in the energy sector which is saturated with competitors. THINK brought our customers to life, ensuring our business strategy was aligned to the customer making it effective and actionable”

BELINDA MEKISBRAND MANAGER AT SIMPLY ENERGY
IMPACT

Simply Energy is a subsidy of ENGIE, a leading global provider in over 70 countries, providing a technology and energy footprint for Australian households.

Simply Energy is powering more than 700,000 customers around Australia.

OVERVIEW

Simply Energy experienced success with their VPP product and wanted to understand customer attitudes and behaviour in order to maximise product usage to roll out across Australia.

THINK measured the journey to uptake VPP, allowing an understanding of the pains, gains and experiences across the process. Further analysis allowed Simply Energy to understand how innovation in the renewable energy sector talks to the Australian lifestyle and key market segments.

Check out what Simply Energy customers had to say

METHODOLOGY

Journey Maps, Contextual Inquiries, Price Elasticity, Market Sizing, Considerations and Triggers, Persona Creation, Customer Psychographics, Behaviours and Influencers, Industry Benchmarking.

FOR THOSE THAT LIKE THE DETAILS – WHAT IS VPP

https://www.simplyenergy.com.au/vpp—kiosk-form/vpp-video