“Navigating your way through the NDIS and My Agedcare is complex. Everything starts and ends with your customers. There is such a great difference between knowing and understanding, so bringing your customers to life and truly understanding them is simply priceless. THINK helped us develop a holistic strategy that is not only relevant for right now, but something we can adapt for the ever-changing customer in the future.”

ZENITAS
IMPACT

Zenitas is a leading community-based healthcare provider, specialising in home and in-clinic care solutions. Zenitas’ services are tailored so they meet the needs of the community across all ages and life stages.

OVERVIEW

Zenitas’ mission was to understand key Aged Care and Disability market segments and personas to drive retention, acquisition and migration strategies. By uncovering the end-to-end customer journey touchpoints and distinct narratives, THINK developed a holistic marketing strategy for Zenitas to implement and customise based on changing business needs.

METHODOLOGY

Journey Mapping, Patient Journey, Market and Client Identification, Aged Care and Disability Market Sizing and Segmentation, Market Trends Identification and Analysis, Brand Alignment, Brand Value Proposition, Brand Positioning and Preference.

FOR THOSE THAT LIKE THE DETAILS

https://www.zenitas.com.au/

https://www.ndis.gov.au/

https://www.ahcs.org.au/

https://www.myagedcare.gov.au/