Here at TH?NK, we are passionate about providing our clients with insights that are more than letters and numbers. We do this using our design-thinking and innovative methodologies which aim to humanise data, bringing our clients closer to their customers.
Particularly, when thinking about industries that are becoming increasingly consumer-centered such as health-care, we recognise the importance of considering individual patient needs and this can only be done most effectively by asking them directly, empathising with them on a more personal level and by integrating ourselves into their world.
In the world of research, we use techniques such as contextual enquires (aligned with ethnographic research methods) to observe and interview participants in their home or workplace to better understand their individual needs.
We recently conducted some of these enquires to explore some of the complexities and nuances in the aged-care sector. One of our brilliant TH?NKers, Sarah Goddard PhD, is an expert on the benefits of using contextual enquiries and shares her views below:
