Top 3 Tips for Advertisers Based on New Research • THINK Global Research

When the most recalled brand on TV in Australia is no brand/no ad, there is a call for concern in the advertising industry. The 2017 Magnum Opus Awareness Survey (facilitated by yours truly), found 57% of Australians could not indicate a single advertisement they could remember feeling positive about.

So what can advertisers do to better connect with consumers?

Let’s talk tips for advertisers given the current climate in the industry/changing consumer behaviours and technology.

Director of Creative Strategy and Partner at Magnum Opus Partners, Stephen Yolland’s advice for advertisers today is to remember that creativity sells:

1. Make sure there is a core idea in your ad which is interesting, compelling and creative in its own right

2. Insist that your advertising agency delivers you creativity

3. Obey the rules of communications:

– Be Interesting

– Be Engaging

– Be Different

“If it isn’t noticed, it doesn’t matter.”

All hail, the godfather of advertising.

See what these industry thought leaders had to say about our controversial findings recently:

AdNews

Australian Business Review

ABC Radio

Campaign Brief

Marketing Magazine

Mad Daily NZ

Mark Ritson from the Australian