IMPACT

Cartoon Network is owned by Warner Bro. Entertainment and is positioned within the industry as home to kid’s favourite cartoons and games such as Gumball, Ben 10, The PowerPuff Girls, Regular Show, We Bare Bears, Teen Titans, Steven Universe, Uncle Grandpa, Adventure Time and many others.

OVERVIEW

Identification of triggers and opportunities for Cartoon Network to deliver content that appeals to Australian children to optimise performance and drive desire. THINK had Identified where and when kids exert influence and what triggers this to develop a customer lead strategy highlighting marketing, PR and product opportunities.

METHODOLOGY

Online market pulse; Journey Mapping; User experience; Market Segmentation; Focus Groups; Concept testing and validation; Strategy workshop; Data validation and analysis; Tactical plan; Strategic insights and recommendations.

FOR THOSE THAT LIKE THE DETAILS

Visit the Cartoon Network website.