IMPACT

Fluidmaster®, the world’s leading manufacturer of toilet tank components, formally entered the Australian market with its acquisition of Melbourne‑based Haron International Pty Ltd on November 7, 2024.

Building on Haron’s 28‑year role as Fluidmaster’s exclusive distributor and its introduction of innovations like the iconic “green box” cistern fill valve, the acquisition strengthens Fluidmaster’s presence while expanding into market‑leading categories such as toilet seats, ventilation, plumbing tools, and hardware.

OVERVIEW

THINK Global Research was commissioned to provide customer- led data to support a significant trade retailer range review.  The research explored the shopper journey across two product categories – toilet seats and vents.

The work combined in-store shopper interviews and a market survey to uncover key customers segments, how they engage with the product, and what influences their purchase behaviour.

Through mapping the digital and in-store shopper journey the project provided insights into brand positioning, pack design effectiveness and how to win in the category.

Both studies examined how the customer interacted with the product in-store and how packaging could better support shopper needs.

The findings identified clear challenges and opportunities, highlighting actionable recommendations to strengthen brand equity, improve the shopping experience, and enhance customer satisfaction to build brand loyalty.

METHODOLOGY

Retailer Review: Journey Mapping; Market Survey; Customer Identification; Brand Equity & Positioning; Brand Deep Dive; Customer Satisfaction; Packaging Analysis; Shopper Experience; Qualitative & Quantitative Analysis; Strategic Recommendations; Action plan

FOR THOSE THAT LIKE THE DETAILS

Visit the Fluidmaster’s website