“Helping Humans demonstrates the importance of delivering a refreshing, 'better-for-you' drink, made with the beneficial properties of nature’s ingredients, whilst giving back to causes that our consumers care about”

Susan LangstonSPC Marketing Manager - Beverages
IMPACT

Owned by SPC, Helping Humans is doing good for the drinker’s body and the community by donating 10% of all profits to a charity of the drinkers choice through the use of QR codes on each can.

SPC product, Helping Humans is a refreshing take on sparkling water, infused with a variety of natural ingredients and labelled ‘living’ due to its composition of good bacteria.

OVERVIEW

THINK conducted central location testing, with 300 customers tasting 4 different samples to create a sensory profile of the current vs ideal formulation across a number of factors such as sweetness, colour, fermentation, carbonation and aftertaste.

THINK identified what formulation the market preferred, what the customer’s preferred flavours were, and what benefits customers were looking for from their living sparkling water.

THINK also looked at consumer’s preferred packaging options and the broader sparkling water and health beverage industry.

These insights have bolstered SPC’s product launch of Helping Humans, supporting the continued improvement of their product and market position.

METHODOLOGY

Sensory testing; Focus groups; Quantitative Analysis; Go-to Market; Customer profiling.

FOR THOSE THAT LIKE THE DETAILS

Visit Helping Humans’ website