IMPACT
Medibank is a leading integrated healthcare company, providing health insurance and a range of health services across Australia. They are passionate about building a better, more sustainable health system centred on people.
“The best part about working with THINK was that they helped us to understand what we didn’t know and where we needed to go. The methodology that was applied helped to open up new and invaluable insights and allowed us to tell a story. We were able to convert engagement into numbers and measure the change we were trying to achieve. It meant we were able to have a clearer conversation with our stakeholders.”
ROSLYN JOHNSONHEAD OF CLINICAL ENGAGEMENT HEALTHCARE & STRATEGY, MEDIBANK
OVERVIEW
Medibank wished to evaluate their stakeholder engagement by identifying their key interests and purpose. Through the use of contextual inquiries, THINK were able to measure engagement and relationships held between Medibank and their stakeholders and benchmark this for future tracking. This allowed THINK to identify opportunities to improve the credibility and reputation of Medibank in the marketplace.
THINK has conducted Medibank stakeholder engagement evaluation over 3 waves, measuring the evolution and impact of Medibank initiatives and identifying the key relationship pillars to focus on.
METHODOLOGY
Contextual Inquiries, Stakeholder Interviews, Design-Thinking Framework, Agile Reporting, Benchmarking, Co-Creation, In-Depth Insight Consolidation and Analysis, Insight Integration and Translation, Strategic Recommendations.
