IMPACT

Melbourne Airport has been connecting Victoria to the world for 50 years, welcoming more than three-quarters of a billion travellers over the decades.

Melbourne Airport also pride themselves on connecting the local economy to the global marketplace as well as employing 14,000 employees across aviation, hospitality, freight and logistics, transport, and retail.

OVERVIEW

Melbourne Airport came to THINK Global Research looking to determine if new investment and upgrades were required to improve their luggage trolleys, and determine what price, if any, should be charged to use them.

Using choice modelling, where travellers were presented with multiple real-life scenarios of trolleys with different features and price points, we were able to answer Melbourne Airport’s key questions.

THINK determined what factors were most influential in trolley preference, such as price, mobility, material, location and more. From this THINK advised Melbourne Airport where to focus to improve the overall trolley experience.

THINK also determined the impact cost had on the uptake of trolleys and how different prices would impact revenue. These insights helped informed Melbourne Airport’s strategy and trolley expenditure for the next financial year.

METHODOLOGY

Choice Modelling; Quantitative Analysis; Spend analysis; Strategic recommendations.

FOR THOSE THAT LIKE THE DETAILS

Visit Melbourne Airport’s website