DELIGHTED TO BE PART OF THE TASMANIAN TRAVEL RETAIL BOOTCAMP
Airports in Australia and New Zealand welcome an estimated 260 million passengers each year, generating over $7.2 billion annually. Given these figures, it’s essential for the travel retail channel to be integrated into every brand’s strategy.
This is why The Mercurius Group have created the Tasmanian Travel Retail Bootcamp to educate Tasmanian brands on how to get their brands into airport and travel retail, stay there, and expand into new markets.
With more than 15 years of experience working closely with airports, the Managing Director of THINK Global Research, Kristy Ihle, will be part of the Bootcamp to help brands use market research to understand consumers and strategically position products in this dynamic retail channel.
The Bootcamp will take place this month and will involve two sessions, starting with a webinar session and finishing with a one-day Bootcamp in Hobart.
WEBINAR ON APRIL 9th
During this conference, Kristy will discuss the importance of including the travel retail channel in your brand strategy to boost your performance in the market.
ONE-DAY BOOTCAMP IN HOBART ON APRIL 30th
At this event, Kristy will show key elements that each brand should consider before entering the travel retail channel, highlighting the importance of understanding your customers, how do they think & feel, and what they’re expecting from your brand.
KRISTY SAID:
"The travel retail channel is a unique and special place for emerging local brands. Its capacity to catapult brands to reach consumers makes this space exciting. It’s a critical showcase to enhance your sales channel and expand into new markets. It is imperative to understand what your brand means to the consumer and how it is positioned within certain occasions and purposes of travel. Market research is a prerequisite for brands and suppliers seeking to enter the travel retail environment. That’s why THINK Global Research is delighted to support The Mercurius Group’s Tasmanian Travel Retail Bootcamp. We will provide a tactile approach to help brands understand their consumer and where their products need to be positioned in the channel."
Kristy IhleMANAGING DIRECTOR, TH?NK GLOBAL RESEARCH
If you are a brand that is thinking of expanding in the market, the travel retail channel is a great opportunity for you, and we can help you to achieve it.
To read more information about the Bootcamp please click here
