“THINK were recommended to us from our creative agency, and as soon as I met with the team we just really connected. They understood our brand, our business and our customers. The level of service we strive to provide our customers with at Boutique Homes was delivered by THINK. We were working to a tight timeline so their ability to deliver on that was fantastic. They just took control of the whole process and provided some brilliant insights for our ‘The One’ campaign and in understanding the knockdown rebuild market”

CARLY WALLMARKETING MANAGER AT BOUTIQUE HOMES
IMPACT

Boutique Homes is a leading residential builder in Melbourne delivering homes for better living’ and successfully meeting the needs of modern living.

OVERVIEW

Our research with Boutique Homes mapped the customer journey, identifying any pain points and gaps in the purchase journey across new home builds and the knockdown rebuild market. In addition, we understood the effectiveness of “The One” campaign and how to optimise its impact as well as a number of creative advertising concepts. THINK helped determine the best marketing strategy and set foundations for key brand pillars.

METHODOLOGY

Journey Mapping Sessions, Concept Testing, Brand Health Evaluation, Brand Futureproofing, Journey Co-Creation, Emotion Journey Mapping, Focus Groups, Point of Difference, Client Workshop, Strategic Insights and Recommendations.

FOR THOSE THAT LIKE THE DETAILS

Visit the Boutique Homes website.