IMPACT

Politix are pioneers in the men’s fashion world dressing the modern Australian man for over 40 years. With a focus on accessible luxury, innovative design, expert fit and tailoring, customers are sure to be well dressed no matter the occasion or dress code.

OVERVIEW

Politix commissioned TH?NK to segment the menswear market and develop a customer-centric strategy based on each segment’s unique fashion needs. We identified which customer segments were the most valuable based on size and value. The go-to-market strategy then identified the tone and message that resonated with them, and how to position Politix as a “dress men for life’s events” brand.

METHODOLOGY

Journey mapping; Market segmentation; In-depth interviews; Persona profiling; Client workshop; Focus groups; Data validation and analysis; Brand archetyping and personality; Brand health evaluation; Brand futureproofing; Strategic insights; Campaign activation; Customer value proposition. Go-to-market Strategy

FOR THOSE THAT LIKE THE DETAILS

Visit the Politix website.