“THINK allowed us to understand our current and potential occupiers. The insights have helped shape the design and feel of our building and amenities and allowed us to strategically target priority market segments. The insights were the key to informing what the evolution of the current property market looks like.”

CBUS Property
IMPACT

Cbus Property determines strategies to drive innovation into different developments within the Australia property market being responsible for the development and management of Cbus’ direct property investments.

OVERVIEW

Identifying gaps, assessing product performance and understanding the occupier journey across the property industry. By segmenting the Australian residential property customers, CBUS is now able to target the right market with the right strategy; offering appealing designs, amenities & opt-in services.

METHODOLOGY

Gap research & analysis; Customer journey mapping; Customer Segmentation; Focus Groups; Brainstorming sessions; Stakeholders workshop; Concept testing and validation; Data validation and analysis; Co-creating strategy; Go-to-Market Strategy.

FOR THOSE THAT LIKE THE DETAILS

Visit the Cbus website.