IMPACT
Since the Schweppes brand arrived in Australia in 1877 it had become a much loved household name, synonymous with style and unsurpassed refreshment. Today, Schweppes continues to innovate with more than 40 high-quality products.
OVERVIEW
THINK was engaged with an extraordinary opportunity to conduct a full sensory review of a new product range being brought to the Australian market by one of our countries most recognised brands.
Undertaking the onsite sensory testing provided Schweppes with the insight to successful launch a complete new range of product in a heavily dominated market
METHODOLOGY
Understanding the NARTD Consumer, Controlled Sensory Location Testing, Insights and Reporting, Recommendations.
