Hills - TVC • THINK Global Research

“There is nothing that the team at THINK can’t achieve within our fast-paced environment.

The team at THINK spend the time upfront to get involved in the detail to ensure that the research will deliver valuable results to guide the product development process.

They are creative in their approach but also provide the hard numbers to influence our buyers.

Working alongside the team for over 3 years, across projects such as TVC concepts, package testing, product design and innovation, shopper safaris, quantifying the shopper journey, segmentation of entire markets – right down to recreating Bunnings instore layout to simulate the shopper experience within focus groups.

The outcomes delivered back are always insightful, easy to interpret, making the integration of these outcomes back into our business quick and with impact”
NATASHA D'CRUZCATEGORY MANAGER HOME LIVING AT AMES AUSTRALASIA

IMPACT

Our heritage is deeply rooted in Australian soil. In 1945, Lance Hill designed a new clothesline for his wife in his Adelaide backyard, which became known as the iconic ‘Hills Hoist’ with the brand continuing to evolve as a market leader well into 2020.

Our products have become industry leaders because of their durability, design and their innovative features. From wheelbarrows to pruners, our brands are the go-to choice for homeowners and professionals who need well-designed, hardworking tools and accessories.

OVERVIEW

Hills was on a strategic mission to understand how to reach and connect with their customers through a TV commercial. They wanted to understand which creative concept better resonated with its young generation and if it is likely to best support retail sales uplift.

Hills wanted to solidify its position in the Bunnings range, and as a relevant brand in the modern Australian residential landscape.

The campaign is to draw on and add to the lexicon of meaning that surrounds the brand, to improve brand consideration and preference.

THINK’s approach to customer co-creation focus groups, allowed Hills to understand what visual identity and creative concept best resonated with each segment.