For more than 30 years, Villaworld Homes has been creating contemporary Australian places inspired by you.  Choose your address, choose your home and let the professionals choose everything else for you.

Providing more than just land or a home, Villaworld Homes create places and Communities.


THINK identified key considerations, drivers, barriers and pain points across a customer home purchasing journey, testing and refining five different floor plans, façade’s, color trends, housing materials, finishes and standard inclusions.

Villaworld Homes wanted an in-depth understanding across their key market segments – first home, second home, and investor buyer –  to identify their needs and wants when looking to purchase an established home, completed home, or new build (house and land) market and what they value in their housing design.

THINK conducted a trade-off analysis to uncover what value additions customers placed a higher value and what would be included in their core product range from the size of the bedrooms, lounge, kitchen designs and features and what brands customers were willing to pay more for above standard inclusions.

THINK adopted a hybrid approach, utilising in-depth interviews, journey mapping, pain points, combined with our quantitative research and analysis of the target customer, THINK gained key insights into the biggest areas of opportunity to deliver a customer-led value proposition in Villaworld Homes housing product range.


Segmenting the Australian Housing Market, Journey Mapping; In-Depth Interviews, Customer Profiling, Market Size, Trade-Off Analysis, Focus groups


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