IMPACT

Hiring the right people and advising organisations on how to reward and motivate their workforce, while developing professionals as they navigate and advance their careers, is what Korn Ferry specialise in.

Korn Ferry is a global industry leading consulting firm, with 7,000 experts in more than 50 countries who deliver on five core areas: Organization Strategy, Assessment and Succession, Leadership & Professional Development, Total Rewards and Talent Acquisition including RPO (Recruitment Process Outsourcing).

OVERVIEW

To identify strategic opportunities for Korn Ferry, THINK Global Research conducted in-depth interviews with customers who had gone through the RPO process. This allowed analysis of the whole journey, uncovering their feelings and thoughts about their transition from in-house recruitment to have an onsite recruitment team.

Complementing the insights, THINK undertook a quantitative piece to understand the role of RPO across the talent acquisition industry, and also uncovering the preference of RPO solutions over in-house.

THINK also analysed Korn Ferry’s brand performance in both the talent acquisition industry and RPO solutions, uncovering the market perceptions and associations with the organisation.

METHODOLOGY

In-depth Interviews; Journey Mapping; Quantitative Analysis; Brand Equity; Brand Associations; Brand Uptake; Strategic Insights and Recommendations.

FOR THOSE THAT LIKE THE DETAILS

Visit Korn Ferry website