IMPACT

Dating back to 1920, Nylex are one of Australia’s most iconic brands offering watering products that are exclusive to Bunnings. Every item in the Nylex range has been specifically designed to make watering a breeze and are sure to add beauty to every Australian garden.

OVERVIEW

Nylex wanted to gain a better understanding of the customer experience when purchasing retractable hose reels.

In order to gain this understanding, THINK Global Research conducted interviews and a survey to better understanding the customers buying journey, from their initial triggers for buying a retractable hose reel, to their post purchase satisfaction levels.

From this, Nylex has been able to cater their range according to customer needs and wants, develop strategies to best reach their target audience, and review other elements to ensure they stand out against competitors.

METHODOLOGY

Journey Mapping; In-depth Interviews; Segmentation; Customer Profiling; Market Sizing.

FOR THOSE THAT LIKE THE DETAILS

Visit Nylex website