IMPACT

Neami National is a values-based, not-for-profit organisation providing mental health, homelessness and suicide prevention services. Neami supports over 32,000 Australians each year in their recovery and has been doing so for over 30 years, enabling people to achieve outcomes they value.

OVERVIEW

Neami were looking to re-fresh their brand but were lacking a clear understanding of their brand awareness and sentiment.

To get a better understanding of how Neami is perceived in the market, THINK Global Research initially conducted in-depth interviews with users and non-users of mental health services.

These insights then fed into a quantitative market pulse, where THINK were able to quantify the brand awareness and sentiment of Neami, validate the brand refresh and confirm it aligned with their current brand identity.

Neami have now launched their new branding thanks to the insights of the research.

METHODOLOGY

Journey Mapping; In-depth Interviews; Brand Awareness; Brand Benchmarking; Concept Testing; Quantitative Analysis; User Co-creation; Brand Associations Strategic Recommendations; Go-to-market; ABS Representative.

FOR THOSE THAT LIKE THE DETAILS

Visit Neami National website