IMPACT

This full-service shopper marketing & design agency specialises in consumer connectivity, the design and production of innovative point of sale marketing materials; ensuring that brands connect with the consumers WHEN and WHERE it matters most, in a way that engages, educates, and delivers to the bottom line.

OVERVIEW

Our client had been designing and testing their cooler prototype designs for more than 5 years and wished to understand their customers in detail to fill the gaps in the cooler market..

Using THINK Global Research’s mixed methodology, we mapped the end-to-end customer journey across the cooler market to establish unmet needs, wants, and preferred features. Then, THINK conducted an online survey to uncover the appeal of the cooler prototype within their target market.

We identified multiple unique cohorts and asked how they use it, from storing their keys, the occasions it is used, what they store in the cooler, and crucially the price point, which we co-created while testing the price sensitivity of the cooler market.

The insights we gathered about the cooler, from durability, the colour, the purporse or occasion, to handle design, were fed into the newest design to be a  more attractive offer in the market.

After 1 year of changes on the cooler, we brought the customers together to co-create the ideal cooler. By simulating the in-store experience, we identified their shopping behaviour and the perceptions of the new prototype versus competitors on the shelf.

METHODOLOGY

Journey Mapping; Customer Profiling; Prototype Testing; Focus groups; In-store Experience Simulation; Agile Reporting; Customer Co-Creation; Go-to-market.