IMPACT

Founded in 1990 Peoplebank is Asia Pacific’s leading IT & digital recruitment company, specialising in contract and permanent recruitment. With over 200 members of staff, Peoplebank has a long history of working with some of Australia’s and Asia’s largest blue-chip organizations.

OVERVIEW

Peoplebank were on a mission to understand their brand equity and identity across their IT and Digital Recruitment activities, in the hopes of co-creating a customer-led brand identity.

THINK Global Research was approach because Peoplebank wanted to learn more about their stakeholders. More specifically, Peoplebank wanted to determine: the key stages in their customers’ journey; identify the pain points that existed for B2B and B2C clients; understand how they were perceived by their industry stakeholders; and lastly, what customers and non-customers thought of their brand and logo.

To paint an accurate picture, THINK decided, firstly, to conduct 12 in-depth interviews to map each stakeholder’s unique journey. These stakeholder groups included clients, contractors, employees and both customers & non-customers.

To cement a well-rounded understanding of the stakeholder’s perceptions of Peoplebank, THINK designed a survey for customers, non-customers, and staff members. THINK were then able to paint an accurate description of what Peoplebank means to its various stakeholders, the value Peoplebank bring, and perceptions held by customers and the market.

THINK’s collaboration with Peoplebank has provided deep insights into their stakeholders and the nitty-gritties of their brand. This will assist them in future positioning and strategy development.

METHODOLOGY

Stakeholder Workshops; Market Pulse; Quantitative Analysis; Journey Mapping; Go-to-market.

FOR THOSE THAT LIKE THE DETAILS

Visit Peoplebank website