IMPACT

Simply Energy is one of Australia’s fastest growing energy companies, powering over 700,000 customers around the country. “Being in control of your energy isn’t just a dream”, Simply Energy provides Australians with affordable energy, and simple, smart ways to manage their energy use.

OVERVIEW

Simply Energy were looking to gain an insight into their customer’s attitudes and behaviours in order to maximise product usage through bundling and drive marketing strategies across a variety of platforms. Adopting a customer-centric approach, THINK were able to profile the market and identify opportunities to get Simply Energy ahead by increasing return on investment.

METHODOLOGY

Customer Journey Mapping, Market Validation, Focus Groups, Customer-Led Ideation, Concept Testing, Ongoing Online Platform Monitoring, User Testing, Brand Health Assessment and Strategic Refinement.

FOR THOSE THAT LIKE THE DETAILS

Visit the Simply Energy website.