IMPACT

Over the last 100 years, Trojan has been building affordable tools for the ‘do-it-yourselfer’ and tradesperson alike. With a great range of hand tools as well as garden tools, Trojan provides tools that the market can trust. Whether you’re a green thumb, builder, landscaper or Mr. Fix-it, you can get the job done.

There’s no substitute for quality for Trojan and that’s why they guarantee the tools for life.

OVERVIEW

As a trusted partner, THINK Global Research helped Trojan to identify its strengths and equity in the Australian market of hand and gardening tools, analysing its performance across awareness, consideration, purchase and preference.

THINK went beyond the usual brand equity metrics and uncovered what resonated with the customers when thinking of the Trojan brand and products, identifying if Trojan’s brand values and messages were being communicated to the target market.

This research demonstrated that the Trojan brand had been efficiently and effectively built by AMES Australasia to support them in their retailer discussions.

METHODOLOGY

Brand Equity; Brand Image; Brand Associations; Brand Performance; Strategic Insights.

FOR THOSE THAT LIKE THE DETAILS

Visit Trojan website