You pick up the phone to call your market research agency. What kind of people do you wish to speak to on the other side of the line? Do you want them to be passionate about their job as well as your brand? Do you want them to be a tight and collaborative team, who understand that research is about real people, real behaviour and real life situations?
Diversity and innovation
At THINK, we believe collaboration is key. THINKers are experts in their field, and create an environment where idea sharing is encouraged between clients and consultants, with each party playing on their key strengths.
At THINK we all come from diverse backgrounds, with our globally recognised consultants specialising in a wide range of fields. From consumer psychologists to advertisers and economists – we ensure to have the right mix of experts to cater for each project. This enables us to keep coming up with innovative solutions for our clients based on their business challenges, rather than continuously pumping out the same solution.
Real world people
We also ensure to get out into the “real world” as much as possible. After all, we help shape products and services aimed at real people, in their natural habitat. Recently, our senior team (MD, Head of Strategy, Head of Analytics and Senior Research Manager) decided that the most suitable location to conduct our monthly brainstorming meeting would be “on the go” – all around the city!
In true Melbourne fashion we jumped onto a tram (restaurant tram that is), and spent time discussing ideas – drawing inspiration for real people and surroundings. The end result was far more effective than what we could have accomplished within the confinements of the office walls.
We apply the same approach to our research. It must have a real world application – not just a PowerPoint presentation filled with percentages. It must be insightful, innovative and “human”. When you hire a market research agency, you’re not just hiring their approach and philosophy, but also their whole team. Do you share our philosophy when it comes to research?
Written by:
Kristy Ihle – Managing Director
For further information on THINK Global Research, please contact Kristy Ihle (Managing Director) at info@thinkglobalresearch.com.
