IMPACT
One mission, beauty for all. ONCE AGAIN L’OREAL OUTPERFORMED THE MARKET. WHAT WERE THE DRIVERS FOR GROWTH? Generating strong positions in the most promising and strategic areas for the future of beauty, health and wellbeing.
OVERVIEW
L’Oreals mission to understand the global luxury shopper market in Australia commenced by THINK segmenting the market into tourists, locals and students and providing an acquisition strategy with an activation focus for a solid return on investment.
METHODOLOGY
Consumer Profiling, Segmentation, Geomapping, Mosaic Profiling, Pre & Post Purchase Influence, Consumer Activation Strategy (Retention & Acquisition), Return on Investment
