“I’d like to thank THINK for fast tracking our report and providing key insights on such short notice. It’s a thorough report with valuable insights that I know our retailers will appreciate and take on board. I believe what we’ve learnt is invaluable and will set Underworks up for even greater success.

Our experience with THINK has been extremely professional and wouldn’t hesitate to undertake another Brand customer analysis in the future to track our performance”

SAM TODAROUNDERWORKS FOUNDER AND CEO
IMPACT

Underworks, a family-owned business, has been designing, developing, and innovating in the sock space since 1999. With more than 500 million pairs sold worldwide, Underworks goes beyond delivering the best quality socks, that are socially and environmentally responsible.

OVERVIEW

Underworks was seeking to gain a better understanding of the Australian shopper and retail experience when purchasing socks to identify areas of opportunity for the product and the in-store experience.

By bringing customers into a focus group, THINK simulated the in-store experience  to understand how the customer interacted with the category, uncovering the influence of shelf positioning, price/discount tags, brand, packaging, and claims on the final purchase decision. Closing the loop, THINK created actionable insights, from packaging design to testing the final television campaign.

THINK’s 4-phase holistic approach delivered a customer-led strategy to Underworks by mapping and quantifying the shopper journey, THINK was able to gain insights into customers’ needs and wants, leading key brand and product recommendations.

METHODOLOGY

Shopper Safaris, Pricing, Tags, Packaging, In-Depth Interviews, Journey Mapping, Market Segmentation, Persona Creation, Focus Groups, Shopping Experience Simulation, TVC Testing, Strategic Recommendations, Go-to Market.

FOR THOSE THAT LIKE THE DETAILS

Visit the Underworks website