IMPACT
Cabrini is one of Melbourne’s leading private allied health providers with a desire to set themselves apart from their competitors by providing an end to end healthcare experience.
OVERVIEW
Understanding the market landscape and uncovering the drivers and barriers to measure new concepts that appeal to Cabrini’s target market allowed us to provide a full acquisition, migration and retention strategy identifying the best proposition to take to market.
METHODOLOGY
Patient Journey Mapping, Product Design and Validation, Concept Appeal, Effects on Brand (Rational and Emotional), Influence Factors, Optimal Price Points, Key Benefits, Adoption and Recommendation Rate.
